Little Leaf Farms shakes up the salad kit category

New Crispy Caesar and Southwest kits hit the market in the Northeast.

by CEA inSight
Little Leaf Farms salad kits

Their fans asked, and Little Leaf Farms answered. The country’s No. 1 brand of CEA-grown packaged lettuce has added salad kits to the menu. Now available in Crispy Caesar and Southwest varieties, the kits feature Little Leaf’s fan-favorite, greenhouse-grown Baby Crispy Green Leaf lettuce. Plus, all the ingredients needed for a fresh, convenient at-home or on-the-go meal. It’s a perfect storm of the higher quality, freshness and better taste that consumers seek in salad kit offerings.

“Little Leaf Farms fans have been asking for these kits, and we’re excited to bring them to shelf this fall,” said Lindsay Hardie, Vice President of Marketing at Little Leaf Farms. “Since our founding, we’ve been dedicated to bringing a better, fresher lettuce to market, and we’re thrilled to bring that same innovative spirit to the kits category. Our kits are packed and delivered from greenhouse to grocery store in about 24 hours, providing consumers with a new always-fresh, convenient and delicious option.”

Little Leaf Farms’ salad kits feature greens that are free of pesticides, herbicides and fungicides — grown hands-free from seeding to harvesting to packaging. Find the new kits on Northeast shelves in the following varieties:

  • Crispy Caesar – Little Leaf Farms Baby Crispy Green Leaf, garlic croutons, shredded Parmesan cheese and Romano Caesar dressing.
  • Southwest – Little Leaf Farms’ Baby Crispy Green Leaf with chili-lime tortilla strips, corn, Mexican-style cheese blend and avocado ranch dressing.

The salad kit launch comes on the heels of Little Leaf’s recent announcement that Nielsen ranked it the No. 1 best-selling packaged lettuce in New England — including field-grown brands. The grower also recently opened its fifth greenhouse in the Northeast. The addition of yet another Pennsylvania greenhouse followed its launch of the state’s largest CEA leafy greens production facility four months ago. The move leads to an increased retail presence of nearly 5,000 grocery stores in the Midwest and Southeast regions.

Salad kits have been trending in CEA news lately. Montana-based CEA grower Local Bounti recently announced the launch of salad kits with chicken. Meanwhile, Ohio-headquartered grower 80 Acres Farms launched a trio of tasty kits earlier this month.

Little Leaf Farms’ salad kits are available in 7.5 oz. packages with an MSRP of $5.49 and are currently rolling out at select retailers throughout the Northeast. Additional distribution is planned for early 2024.

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